I have always been a big fan of The Simpsons. I was in sixth or seventh grade when the show premiered, and our family adopted it as our Sunday activity right from the beginning. In fact, Raging Hippie Grandma managed to videotape the entire first six seasons or so—which was pretty damn cool once I got to college, ’cause DVDs didn’t exist yet and the reruns always had some of the gags cut out for time. The only way we could see the complete episodes was to fire up the VCR and watch my Super Long Play versions with the period commercials and all.
Over January break one year, a few of us had an idea to create a Web site that would function as a concordance for the series. The only fan sites on the fledgling Internet at the time featured information that the author happened to find cool. As a surfer, you couldn’t interact with the content. We had a vision that you could go to the site and enter a simple search that would crunch through an elaborate back-end database to help you to find virtually anything Simpsons-related that you wanted.
To achieve this, we needed to systematically catalog in detail the entire content of each episode: what characters appeared in each scene, quotes, film references, etc. We created a spreadsheet for tracking information and hooked four VCRs up in a daisy chain to dupe the tapes so we could each tackle a couple of seasons. Such lofty plans for a bunch of nerds at a small liberal arts college.
Of course, we didn’t make any progress, and the project never got off the ground. Within a year of dreaming up the project, Matt Groening released the book “The Simpsons: A Complete Guide to Our Favorite Family,” which wasn’t interactive, but pretty much became our bible, and we were on to bigger and brighter things. Soon we could see the coming of DVDs, and it was clear that my videotapes would soon be obsolete (though the early 90s commercials are fun to watch).
The Simpsons has always been one of the best sources for sharp commentary on popular culture. I will admit to losing touch with the show over the last ten years. I have generally bought into the prevailing opinion that the show had lost its relevancy, that the glory days of seasons three through six were the stuff of nostalgia and fond memories.
However, someone sent me the intro to a recent episode, where an Apple Store opens in the Springfield Mall. It perfectly captures the fascination/love/hatred of the whole Apple phenomenon. I am a huge Apple supporter, and have never felt such loyalty to any other brand. But Groening and crew hit this shit on the head!
Check it out. Hopefully YouTube won’t yank it down…
UPDATE: Fox totally made YouTube take down the full version, the bastards. Click here to watch the full opening (also the entire episode) on Hulu. A shortened version is still on YouTube, and is below.
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Filed under: raging history | Tagged: apple, the simpsons, VHS | No Comments »




















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